Nellie Victoria 

For Nellie Victoria, a new line of high-end, ethically-made handbags, I worked with designer and founder Mary Livadas to craft a brand narrative that successfully integrated legacy, accessible luxury, quality craftsmanship and responsible consumership. 

From concepting and creative directing the fall 2016 #expectquality social media campaign to developing supporting taglines, advertisements, sample social media posts, web copy and brand talking points, we built anticipation for the official launch in December while ensuring the brand’s foundational narrative remained cohesive, consistent and central.